Various branding types for businesses and products
When people think about different kinds of branding, their minds may think about tactics primarily instead of the genre. But there are more things to learn about instead of tactics. More importantly in what way can they be integrated into current branding strategies, let us find out.
Basics of various types of branding
In the world of business and marketing, the term branding is used commonly. It means multiple things and its main definition is a registered trademark comprising a name, logo, color schemes and other elements that define a brand. Here are some fundamentals to understand about it:
- Logos: Logos are indeed nice to look at. They show everything the brand is and what the brand stands for. It makes it easier for people to identify with the company.
- Color Palettes: A carefully selected color palette helps convey brand personality and values. It creates consistency in visual identity.
- Taglines: They are not common nowadays but they do provide a good use of space to capture the spirit.
- Typography: The choice of fonts (typography) does contribute to the logo’s overall personality and that of a brand too. Sleek, modern, classic, traditional, or hip; it communicates the brand’s styling and tone.
A brief comparison of a brand identity with a brand image
- A brand identity is how a company desires to be perceived. It is basically the intentional image/perception created via visual elements, messaging plus values.
- A brand image is the way consumers perceive a brand.
Different kinds of branding available in modern usage
Marketers from an agency providing logo design services in Dubai would like to explain two kinds of branding that is common in modern usage.
Product Branding
Product branding is a tangible and quickly recognizable form of branding. It focuses mainly on individual products to help them stand out in a competent and crowded marketplace. It even helps forge a unique identity that resonates well with consumers. Time to have a good look at the characteristics of product branding:
- Product branding helps with a clear value proposition. Regardless of whether it is about solving a certain issue, amplifying a particular lifestyle, or offering top quality, consumers must understand what sets the product apart.
- Product branding provides a consistent visual identity. The color scheme, logo placement, and design should be in sync with the brand’s image. It helps quick recognition among consumers.
- Effective communication is part of a brand’s identity. Packaging works as it is also instrumental in communicating the benefits and features of a product. Clear and concise messaging must highlight why the product is unique and better than others.
- Product branding helps with emotional resonance. It taps into the audience’s emotions, creating either nostalgia, joy, or addressing their aspirations. The emotional connection amplifies brand loyalty and recall.
The following are some good bonafide examples of product branding:
- The Apple iPhone: Some call it a technological marvel while others aren’t impressed with it. Its branding focuses on a user-friendly interface and sleek design linked with an aspirational lifestyle. It is more than just a phone.
- Coca Cola’s logo is indeed iconic and so is its red can. It is a symbol of refreshment and happiness, plus being a timeless classic. Its taste can evoke a lot of positive emotions.
- The Nike Air Jordan was made in collaboration with legend Michael Jordan. It is a testament to the power of product branding. It blends performance with endorsements and an identity that has become a cultural phenomenon both on and off the basketball court.
Corporate Branding
Corporate branding is different. It seeks to shape an organization’s whole identity, reputation, and values (the logo design cost is only a minor consideration). It is more than logos and marketing materials. It capitalizes on a company’s mission, culture, promises, and values and what it gives to its customers and shareholders alike.
A robust corporate brand helps make credibility and reliability. It provides consumers, employees, and investors a sense of assurance and confidence in the company’s abilities.
Conclusion
The different kinds of branding present serve legitimate purposes. They also make good use of scalable logos. Logos should be used in a multitude of ways as they are a key part of branding and brand management.
