India Poultry Market Size, Share, Growth & Report 2032

India Poultry Market Overview

The India poultry market is a significant contributor to the country’s agricultural economy, valued at USD 30.46 billion in 2023. Poultry farming in India primarily revolves around broilers and layers, producing both meat and eggs to meet rising domestic demand. Driven by growing consumption of poultry products, increased awareness of high-protein diets, and improving farming technologies, the industry has seen consistent growth. India’s favorable climate, government initiatives, and expanding retail networks further support the industry’s development. The market is expected to expand at a compound annual growth rate (CAGR) of 8.1% from 2024 to 2032, reaching USD 61.41 billion by 2032.

India Poultry Market Size

In 2023, the India poultry market achieved a value of USD 30.46 billion, establishing itself as one of the largest poultry markets globally. The market’s size is largely driven by the increasing demand for chicken meat and eggs, both of which are integral to the Indian diet. Rising urbanization, growing disposable incomes, and the population’s preference for affordable protein sources like poultry products have been key growth factors. The projected market size by 2032, at USD 61.41 billion, reflects the sector’s continuing growth potential, influenced by improved infrastructure and increased export opportunities.

India Poultry Market Share

The Indian poultry market is highly fragmented, with a mix of organized players and smaller, local farms. Leading companies such as IB Group, Suguna Foods Private Limited, and Skylark Hatcheries Pvt. Ltd. hold a significant share of the market due to their widespread operations and technological advancements in poultry farming. Although large players dominate in terms of volume, small-scale producers still contribute to a substantial portion of the market. The organized sector’s share has been steadily rising as technological advancements and the growing integration of supply chains improve productivity and market penetration.

India Poultry Market Trends

Several key trends are shaping the Indian poultry market. Firstly, there is a growing demand for organic and antibiotic-free poultry products as health-conscious consumers seek safer, more nutritious options. Secondly, vertical integration is becoming common among major poultry players, allowing them to control production, processing, and distribution, improving efficiency and margins. Technological advancements such as automated feeding systems and advanced genetics in breeding have also led to higher productivity. Lastly, increasing exports of poultry products, particularly to Middle Eastern and Southeast Asian countries, are contributing to market expansion.

India Poultry Market Analysis

The India poultry market continues to grow due to the rising demand for affordable, protein-rich food. India is the third-largest egg producer and the fourth-largest chicken meat producer globally, demonstrating its importance in the global poultry industry. The country’s changing dietary habits, increasing urbanization, and higher disposable incomes have made poultry meat and eggs staples in the Indian diet. Moreover, the growing middle class is increasingly shifting towards healthier and more affordable protein sources, further boosting the sector.

Additionally, government initiatives to modernize poultry farming and the expansion of organized retail have opened new distribution channels. The Indian government supports the poultry industry through favorable policies, subsidies, and veterinary healthcare improvements. However, challenges such as disease outbreaks, fluctuating feed prices, and the need for cold-chain infrastructure continue to affect the sector’s growth. The focus on technological advancements, vertical integration, and improved biosecurity measures are key factors driving future market dynamics.

India Poultry Market Segmentation

By Type:

• Broilers: This segment dominates the Indian poultry market, driven by rising chicken meat consumption due to its affordability and nutritional value. Broilers are bred specifically for meat production and have witnessed growing demand.
• Layers: This segment focuses on egg production. With India being one of the largest egg producers in the world, layers constitute a significant portion of the poultry industry.

By Product:

• Chicken Meat: The largest product category, chicken meat has seen increased demand due to its affordability and adaptability in various cuisines.
• Eggs: A staple in the Indian diet, eggs are consumed in large quantities, contributing significantly to the market.

By Distribution Channel:

• Retail: Supermarkets, hypermarkets, and local retailers distribute a significant portion of poultry products, particularly in urban areas.
• Foodservice: The growing demand for poultry in restaurants, fast food chains, and catering services has expanded this segment.

By Region:

• North India: One of the major poultry production regions due to favorable climate conditions and established infrastructure.
• South India: Leading in egg production, South India is home to several major poultry farms and companies.

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India Poultry Market Growth

The India poultry market is projected to grow at a CAGR of 8.1% from 2024 to 2032, driven by several factors. Rising demand for chicken meat and eggs, driven by population growth and changing dietary preferences, plays a central role in this growth. Additionally, the increased emphasis on high-protein diets and the affordability of poultry products make them an attractive option for Indian consumers. Expanding urbanization, improving retail infrastructure, and export potential also contribute to this robust growth. Technological advancements in breeding and farming practices will further enhance productivity and efficiency, supporting long-term market expansion.

Recent Developments and Challenges in the India Poultry Market

In recent years, the Indian poultry market has seen significant developments. The rise of organic and antibiotic-free poultry products has garnered attention from health-conscious consumers. Leading poultry companies have adopted more advanced technologies, such as automated feeding systems, to enhance productivity. Vertical integration has also been a growing trend, with companies streamlining production and supply chains for better control and efficiency.

However, the sector faces several challenges. Disease outbreaks, such as avian influenza, pose a constant threat, leading to large-scale losses and market disruptions. The fluctuating cost of poultry feed, primarily soy and maize, affects profitability. Furthermore, the lack of a cold-chain infrastructure limits the market’s ability to maintain product quality during distribution. Environmental concerns related to poultry farming, such as waste management and water use, also require addressing. Despite these challenges, the market’s growth prospects remain strong, supported by technological innovations and growing demand.

Key Players in the India Poultry Market

• IB Group: One of India’s largest poultry companies, IB Group is involved in integrated poultry operations, including broiler breeding, feed production, and processing.
• Suguna Foods Private Limited: A leading player in India’s poultry industry, Suguna Foods specializes in broiler production, feed production, and value-added poultry products.
• Skylark Hatcheries Pvt. Ltd.: This company is a key player in broiler breeding and hatching, contributing significantly to India’s poultry meat supply.
• Venky’s (India) Limited: Venky’s is known for its integrated poultry operations, ranging from breeding and hatching to processing and retailing, and is one of the most recognized brands in India.
• Srinivasa Farms: A major producer of poultry in South India, Srinivasa Farms focuses on breeding, egg production, and broiler production.
• Bharati Poultry Pvt. Limited: This company is involved in both layer and broiler operations, supplying a significant portion of India’s poultry market.
• RM Hatcheries: RM Hatcheries specializes in breeding and hatching operations and has a strong regional presence in India.
• The KEGGFARMS: Known for its innovative rural poultry programs, KEGGFARMS focuses on breeding poultry varieties that are better suited for India’s rural farming conditions.
• AMD Integrated Farms: This company operates a large-scale integrated poultry farm with a focus on sustainable practices and modern farming techniques.
• Kadkanath Agro World: Known for its specialization in Kadaknath chickens, a breed prized for its lean meat and high protein content, Kadkanath Agro World caters to a niche but growing market segment.
• Others: Several small and regional players also contribute to the Indian poultry market, ensuring diverse market dynamics.

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