Best Locations for Digital Standees in Airports | 2024

Airports are bustling environments where the need for efficient communication and advertising is paramount. As technology advances, digital standees have become an integral part of airport infrastructure, offering passengers valuable information and businesses a unique way to reach a large audience. These digital displays are strategically positioned to maximize visibility, and their placement plays a significant role in determining their effectiveness. With the rise of interactive digital standees, airports are transforming into spaces that provide dynamic, real-time content for travelers and enhance the overall passenger experience.

Terminal Entrances

One of the prime locations for digital standees in airports is at terminal entrances. As soon as travelers enter the airport, they are often looking for guidance and directions, making this a high-traffic area. Placing these standees here allows airports to greet passengers with important information about flight schedules, check-in procedures, or even airport facilities.

The use of interactive digital standees at these entry points is particularly beneficial, as they can offer immediate assistance to passengers. For instance, travelers can easily check their flight status, find information about their terminal, or view available services without having to seek out an airport staff member. This strategic placement helps to reduce confusion and ensures that passengers have access to the information they need right from the start of their journey.

Check-In Areas

The check-in area is another ideal location for digital standees. Airports often experience long queues and wait times in this section, which can create opportunities for businesses to capture travelers’ attention. By placing thesel standees near check-in counters, airports can display important updates, such as baggage policies, airline-specific information, or real-time flight changes.

Additionally, this location is perfect for businesses looking to advertise to passengers who are waiting in line. Digital standees can showcase promotional content, travel-related products, or even offer special discounts for duty-free shopping. Since passengers in this area are typically waiting and have time to look around, virtual standees can effectively engage them while they wait.

Security Checkpoints

Security checkpoints are essential for maintaining the safety and security of travelers, but they are also areas where passengers typically spend a significant amount of time waiting. The line to pass through security is often long, and passengers may feel anxious or bored. Placing digital standees in this location can serve multiple purposes.

Digital standees can provide passengers with crucial information about security procedures, ensuring a smoother and faster process. They can also highlight the steps to follow during the screening process, making the experience more efficient for everyone. Furthermore, this area presents an excellent opportunity for businesses to reach a captive audience through digital advertising. Since passengers are usually stationary while waiting for their turn, these standees can display ads for local attractions, nearby accommodations, or even airport services such as lounges and dining options.

Boarding Gates

Boarding gates are one of the most important locations within an airport, as passengers congregate here while waiting to board their flights. This makes it an ideal spot for placing digital standees. These displays can keep passengers informed about gate changes, boarding times, and flight delays. Airports can use these standees to provide passengers with real-time updates to help them stay informed about their travel plans.

Additionally, interactive digital standees can enhance the passenger experience by offering entertainment, such as destination highlights or news updates, while they wait. For businesses, the boarding gate area presents an excellent opportunity to promote last-minute travel deals, destination-based promotions, or even entertainment services for in-flight use. By strategically placing digital standees in this area, airports can keep passengers informed and engaged right up until they board their flights.

Baggage Claim Areas

After a long flight, the baggage claim area is where passengers congregate to retrieve their luggage. This area often experiences high foot traffic, making it a prime location for digital standees. Passengers are typically waiting for several minutes while their bags are processed, creating ample time for them to view advertisements or important travel information displayed on these digital screens.

Digital standees in baggage claim areas can provide passengers with information about transportation options, including taxis, ride-sharing services, and public transport schedules. They can also promote nearby hotels or tourist attractions, giving travelers ideas for their onward journey. Moreover, businesses can take advantage of this location to display advertising content that targets arriving passengers, such as services or products they may need upon reaching their destination.

Food Courts and Retail Areas

Airports are increasingly offering a wide range of dining and retail options to cater to travelers. Food courts and retail areas are often bustling with activity, as passengers seek out meals or browse for travel essentials. Digital standees placed in these areas can provide a convenient way to showcase restaurant menus, special deals, and shopping promotions.

Interactive digital standees can also serve as wayfinding tools, helping passengers locate restaurants or stores that they may be interested in. For businesses, this is a valuable opportunity to advertise products or services to passengers who are in the mood to shop or dine. Since travelers often have extra time before their flights, these standees in these areas can effectively draw attention to special offers and promotions that encourage them to explore the airport’s various amenities.

Lounges and VIP Areas

Lounges and VIP areas cater to a specific group of travelers who often spend extended periods of time in the airport. Digital standees placed in these exclusive areas can provide information about premium services, such as luxury airport transfers, private lounges, or business facilities. These displays can also offer personalized content based on the preferences of lounge visitors, such as relevant travel deals, concierge services, or dining options.

This placement allows airports to offer a tailored experience to high-end travelers while also providing businesses with a targeted advertising platform. Digital standees in lounges can also display entertainment content, such as news, weather updates, or live TV, keeping passengers engaged during their wait.

The Role of a Digital Advertising Agency

Airports looking to maximize the impact of their digital standees can benefit from working with an experienced airport advertising agency. These agencies specialize in creating tailored digital advertising strategies that ensure the right content reaches the right audience at the right time. By optimizing the placement and content of digital standees, airports can enhance passenger engagement, improve operational efficiency, and create new revenue streams through effective advertising strategies.