What Are the Best Practices for Facebook Marketing?
Facebook prioritizes content that users love. In other words, posts that users love to interact with. As a business owner, seeking out this type of content should be your goal. This will help you build a close relationship with your audience and attract potential customers.
Do your posts make a good first impression?
Below, is a compilation of 8 good practices to help you implement this vision on your page, whether you own a new page or have been in the market for years.
Best Practices for Facebook Marketing
Understand Who Your Audience Is
Where are they from? How old are they? Are they mostly men or women? What are their interests?
Luckily, Facebook gives us a way to get these details with the “ Audience Insights ” tool within the Ads Manager. You can find information in two audience groups: Everyone on Facebook and People connected to your Page.
Use this valuable information to build organic posts. Even your advertising strategy will improve if you decide to use it in the future.
Highlight a Facebook Post
- Create a welcome video for new visitors to watch. This video should help them learn more about your business. Maybe tell a story or share some important things you’ve done in the past.
- Make announcements about events (Lives, for example) that you want your audience to participate in.
- Promote your best offers in exchange for personal information, such as increasing your email list and lead generation.
- Highlight a blog post or piece of content that you need to drive traffic to, such as an old Facebook games list for those nostalgic about retro gaming.
Use a Little Visual Dazzle
A beautiful visual will always attract attention. Adding visual appeal to your posts also makes your posts easy to remember.
Regarding creative best practices, quality matters, your creativity should make your audience stop at your post as they scroll through the timeline.
Set a standard for clear, sharp images. Avoid anything blurry.
Try posting images and videos of your products, gifs of your current customers, and complementary/contrasting colors. See what catches the eye.
We recommend that you do this work with the help of a graphic designer or that you study the subject a little to have more professional support.
Post Something Relevant
What’s worse than not posting anything on your feed? Post irrelevant stuff!
In the article “News Feed” Facebook defines high-quality content as relevant. This means that your content fits your brand and has an impact on your audience. The publication must be geared towards the specific needs of the audience and solve their problems.
Before you post something, it helps to ask yourself, “Is this something my audience would want to see in their feed?”
Take Advantage Of Resources (Like Live Streams)
Going live on Facebook is a fantastic way to gain more engagement on your page and has been a success during the pandemic.
Facebook itself states this in its articles:
“Live videos often spark discussion among viewers on Facebook – in fact, live videos on average get six times more interactions than regular videos”
Now that you know the importance of a live stream, here are some ideas to get you started:
- Have a Q&A Chat.
- Make a Tutorial.
- Show “behind the scenes”.
- Advertise a new product.
- Record an experiment.
Provide good and meaningful strategies to the audience.
New features like Stories and Reels are released every now and then – explore them early and take advantage of their organic reach. The same goes for new social networks that are gaining traction!
Make Your Content Actionable
Despite the term, “Actionable Content” is the type of content in which the public can add or give their opinion on the publication. And this provides us with a lot of additional value. It tells people how much they can do to achieve the type of result they are looking for.
After reading your post or watching your video, people will know what to do next. They are motivated to take action.
Another quick tip: Encourage people to respond to your post with a “Call-to-action” at the end of the post – “learn more”, “discover”, or “read now”, among others.
Try Different Ideas!
Blog Posts – Sharing published content is always a tried and true practice. It’s a great way to offer tips and tricks while driving traffic to your website. Simply post the link to your article in your Facebook status box. Follow it up with a compelling call to action.
Ask questions – Questions are great conversation starters. You can pose a question as an image (which you can create using Canva or Pablo by Buffer) or even plain text.
Contests or Giveaways – Running an online contest? Don’t forget to share it on your timeline. Not only is this one of Facebook’s best practices that boosts engagement, it also helps you get more entrants to your contests.
Last Thoughts
We hope these tips give you some creativity and ideas to make your Facebook work for you. No matter what you do, always create value.
And once you reach that point where you feel more comfortable posting organic content, consider a paid campaign.
For more tips and insights on social media marketing, visit Around the Social and stay updated with the latest trends!
