13 Ways to Get More Followers on Instagram in 2024

Instagram remains a dominant social media platform for personal brands, influencers, and businesses alike. With over a billion active users, it’s a powerful space to grow a following, build a community, and even drive sales. However, as the platform evolves, so must the strategies to increase your followers. In 2024, it’s not just about posting pretty pictures; it’s about creativity, authenticity, and using the right tools to get noticed. If you’re ready to grow your Instagram followers in 2024, here are 13 proven strategies to help you do just that: https://superviral.uk

1. Post Consistently (But Prioritize Quality)

In 2024, consistency remains key to Instagram growth. However, bombarding your followers with low-quality content isn’t the solution. Instead, find a balance between posting regularly (2-3 times a week) and ensuring each post offers value. Prioritize quality content over quantity. High-resolution images, compelling captions, and clear messaging will keep your audience engaged. Use Instagram’s scheduling tools or platforms like Later or Hootsuite to plan and post consistently without overwhelming yourself.

2. Leverage Instagram Reels

Instagram Reels are still booming in 2024, offering significant reach potential. Short, snappy, and creative videos are prioritized by the platform’s algorithm, giving you a better chance of appearing in the Explore section. Use Reels to showcase tutorials, behind-the-scenes content, product features, or quick tips. As video content continues to dominate, mastering Reels can substantially boost your follower count.

3. Engage With Your Audience Regularly

Engage with your audience by responding to comments, liking posts, answering DMs, and participating in discussions. The more genuine and frequent your interactions are, the more people will see your profile as approachable and follow-worthy. Instagram also rewards engagement, meaning active interaction can help push your posts higher in your followers’ feeds.

4. Optimize Your Bio and Profile

Your bio is often the first thing users see when visiting your profile. Make sure it’s concise, clear, and speaks directly to your target audience. Your bio should communicate who you are, what you do, and why people should follow you. Add a clickable link that leads to your website, shop, or any key page you want to promote.

5. Run Contests and Giveaways

Giveaways are an excellent way to grow your followers fast. Encourage users to follow your account, tag friends, and share your post for a chance to win a prize. Make sure the prize is relevant to your brand to attract the right kind of audience. Collaborating with other brands or influencers for joint giveaways can also multiply the reach and bring in new followers from other accounts.

6. Collaborate With Influencers and Other Brands

Collaborations remain one of the most effective ways to grow on Instagram. Partnering with influencers in your niche gives you access to their audience, while co-branded content can expose you to followers who might not have discovered you otherwise. Micro-influencers (10,000–100,000 followers) can be particularly effective because they tend to have highly engaged audiences. Collaborate on campaigns, product promotions, or even simple shout-outs.

7. Use Instagram Stories Features

Instagram Stories continue to be a key engagement tool in 2024. With features like polls, quizzes, Q&As, and countdowns, you can keep your audience engaged while encouraging them to return to your profile regularly. Use stories for limited-time offers, behind-the-scenes peeks, and real-time updates. Adding interactive elements like stickers and questions invites your followers to engage directly, building a deeper connection.

8. Incorporate User-Generated Content (UGC)

People trust content created by other users more than branded content. By encouraging your followers to share their experiences with your products or services, you can create a stream of authentic content that boosts credibility and attracts new followers.

Create a custom hashtag for your followers to use when sharing UGC.
Repost their stories or posts on your own profile, giving them credit and appreciation.
This not only helps you showcase social proof but also makes your followers feel valued.

9. Use Trending Hashtags and Location Tags

Hashtags remain an important discovery tool. In 2024, focusing on a mix of trending, niche-specific, and branded hashtags is key to expanding your reach. Use hashtags that your target audience is already engaging with, but avoid oversaturated tags that will bury your content.

Location tags are also important, especially for businesses targeting local customers. Tagging your location can help local audiences discover your account.

10. Host Instagram Live Sessions

Instagram Live is an underrated tool for building community and attracting new followers. In 2024, live streaming has become even more popular, offering brands a real-time way to interact with their audience.

Host Q&A sessions, product launches, or behind-the-scenes tours.
Invite influencers or customers to co-host live streams.
Promote your live events ahead of time to build anticipation and ensure maximum participation.
Instagram often prioritizes live content, so it’s a great way to increase visibility.

11. Create and Promote Instagram Guides

Instagram Guides allow you to curate a collection of your posts or other users’ posts around a specific theme. Whether it’s a list of top products, tutorials, or travel guides, this feature offers a fresh way to present your content in 2024.

Promote your guides in your feed, stories, or even collaborations, and provide valuable information that encourages users to follow you for more.

12. Cross-Promote on Other Social Media Platforms

Instagram is just one part of your broader digital strategy. Promote your Instagram content on other platforms, such as Facebook, Twitter, TikTok, or LinkedIn. Include a call-to-action to follow your Instagram account for exclusive content or insights. By directing traffic from other platforms to Instagram, you can grow your audience across multiple channels.

13. Utilize Instagram Ads

While this article focuses on organic growth, Instagram Ads can complement your efforts, especially when you want to scale quickly. You don’t need a huge budget to run effective ads—Instagram allows you to set precise targeting options to reach potential followers who are most likely interested in your content.

Run ads for your top-performing posts, new product launches, or brand awareness campaigns. Even a small, well-targeted campaign can drive significant follower growth.

Conclusion

Growing your Instagram followers organically in 2024 requires a mix of creativity, strategy, and authentic engagement. By leveraging the platform’s evolving tools—such as Reels, Stories, and Guides—while maintaining a focus on high-quality content and relationship-building, you can attract a loyal and engaged following.

Consistency, collaboration, and staying on top of trends will help you stay ahead in the competitive Instagram landscape, ensuring that your profile continues to grow and thrive throughout the year.